Digital Youth in Demand. But is it all about the money?
Bidding wars over young talent who have some digital
marketing expertise is raging out of control, says Amy Hoover of Travel Zoo,
with competition for some positions driving annual salaries up steeply from
2005. The Wall Street Journal calls it “revenge of the nerds”, where digital
talent is finally getting the recognition it deserves. And it’s kind of nice to
be wanted.
But McCann and Ogilvy can’t hire everybody — and even if they try to, the best, smartest entrepreneurial talent will go to smaller shops that stress innovation and dare we say it "integrated" experience. I mean even at $70 k a year, do you seriously want to be some 23 year old’s trafficking bitch?
So aside from the paycheck and better swag, the real stars are going to come from the innovators, not the bulk suppliers.
