Brave New World
In an effort to “loosen up,” G.E. and Pepsi-Cola North
America and their creative and media agencies – BBDO Worldwide and OMD
respectively – have taken the leap into offbeat commercials that supposedly
will reach out to their markets “in a way that has not been done before,”
reports Stuart Elliott in The New York Times.
This falls in line with the recent American Advertising
Federation’s study and Mediapost’s article which
predicts that 20% more of TV advertising budgets will shift to online
video by 2010. Pepsi even plans to feature clips created by consumers from sites
like YouTube, which makes me wonder if they’ll find the home video of my high
school boyfriend bonging a Mountain Dew at a house party.
ON the other hand, if you believe that BBDO and OMD are doing interactive things "in a way that has never been done before," we have some excellent frozen organic sensimillian chewing gum for you to chew. Come on Stuart, you can do better than that.
