iStuff Goes Nuts — $1billion market
Selling at the rate of 1 per second, the iPod has spawned what will become a $1billion market in accesories according to this NYT article. And the $1 billion doesn’t even include online sales. With 32 million iPods out there, podcasting and video ipods growing, advertisers had better be looking at Podcasts as a medium worthy of consideration (and then they’ve got to figure out how to access it without pissing everyone off) — how long before some video content providers start giving the content away and running ads under the screen? While the accessory market is interesting, the growth of the medium makes you start to wonder how many people are now spending more time every day with their iPods than any other medium. We know at least two.
