This report from the Center for Media Research purports to tell us some relevant data about iTunes users.  Evidently 17 year olds rule.  They like Volkswagons.  And get this: the study says the preferred beverage of iTunes users is Hard Cider.  20 million users a month and they prefer Hard Cider?  To beer? Is that what 17 year olds drink?   Do you believe that?  If you do, here are some hard cider sites to look at before you call your broker to invest. 

Bellwether Hard Cider
Woodchuck Draft Cider

Here is the history of Hard Cider if you care. We just want to keep you up on what those crazy kids are doing.

Proving that self promotion knows no bounds or shame and that the trade press is hopelessly compliant  and uncurious, we found this beauty yesterday.  Fresh from what the birdies tell us was an acrimonious and bitter departure from AKQA, the industry’s favorite media darling pokes her previous benefactors in the eye.  Now, we wonder if Walden is actually paying her anything to sit "in the catbird’s seat" or if this is just a little more, what shall we call it, Parsley PR.  And don’t get us wrong  btw, we love great PR and compliant reporters as much as the next guy especially when it’s about us but not when it gets mean.

Selling at the rate of 1 per second, the iPod has spawned what will become a $1billion market in accesories according to this NYT article.  And the $1 billion doesn’t even include online sales.  With 32 million iPods out there, podcasting and video ipods growing, advertisers had better be looking at Podcasts as a medium worthy of consideration (and then they’ve got to figure out how to access it without pissing everyone off) — how long before some video content providers start giving the content away and running ads under the screen?  While the accessory market is interesting, the growth of the medium makes you start to wonder how many people are now spending more time every day with their iPods than any other medium. We know at least two.