All Things Podcasting
Personally, I’m cooling off on getting more podcasts, and I’m definitely tiring of the hype surrounding podcasting. 10 minutes into a 60 minute podcast on a subject, I find that my mind begins to wander as wildly as the discussion does! And are the tech-podcasts always guys? TWiT’s podcast this week revealed that 97% of their audience is male – shocking 
But lately there are a few podcast-related developments that I think are worth mentioning.
First, there are two marketing podcasts that I’ve come across – and if you are into this sort of thing, they may be worth checking out: American Copywriter (two creatives discussing the biz) and Across the Sound (new media). (To be honest, I have yet to listen intently to either – part of my newfound surliness towards podcasting.)
Second, there’s this article from BusinessWeekOnline on monetizing podcasts. Interestingly, Mark Kvamme (Sequoia Capital) "thinks podcasting
could siphon $1 billion to $2 billion away from the $30 billion radio
advertising market in three to five years."
Finally, a new podcasting measurement service was launched in November: Podtrac. Here’s an article on their arrival on the scene.
