Agencies Dipping Toes Into Mash-ups
The most famous mash-up is probably DJ Danger Mouse’s "Gray Album" (a mash-up of Jay-Z’s Black Album and the Beatles White Album). If you haven’t heard it, or heard of it – Google it, or check out this article.
One of our favorite mash-ups is housingmaps.com – a combination of Craigslist apartment listings with Google maps.
This Ad Week article raises the question as to whether agency creatives will begin to exploit this technology – some already are.
(On a side note, when did Ad Week begin providing Yahoo! content?)
