Monetizing Podcasts
According to this New York Times article, 12 million people will be listening to podcasts by the end of this decade. The question for podcasters and distributors, is if/how/when are they going to make real money?
This Clickz article lays out some challenges faced in monetizing podcasts. Right now, the level of measurement is limited to downloads – which may turn some more direct-oriented advertisers off in the short-term. But, once deeper measurement is in place – including ROI – more advertisers are sure to jump on board.
