Google Got No Game
If you want to waste some time in the interest of furthering your claim to be on top of all things Internet, take a few minutes to create your own Google Personalized Page.
Honestly, you’d expect a lot more from a company that considers itself revolutionary. To launch Personalization with this weekend hack of a product gives new meaning to the word lame. The content offerings are thin as a razor blade and the flexibility non existent. Huh? I can only look at the weather in one city?
At minimum you would expect a "me too" portal product. The funniest, or most ominous (depending on your perspective) aspect of the new personalized page, is the link to the "Classic" Google home page — for all of you backwards minimalists. Kind of reminds me of the Latin American Coke execs who blew the call on New Coke.
Wasn’t Google supposed to be different? Wasn’t the brand built on the lack of clutter? Wasn’t Google precisely not a portal?
Now, we have no doubt the content will improve and we have no doubt that millions will create their own home page and we have no doubt (because it is Google after all) it will generate plenty of cash, but it raises the question of how long Google can retain its brand dominance with non-parity beta launches and a fuzzed up image.
Tags: Google, Personalization, Portals
