Does Ogilvy Interactive Have It Together?
We thought they did – and have been praising them as THE big agency with the best interactive capability (driven by IBM). But how did Ogilvy (WPP) lose Motorola’s $100 million interactive piece to Foote, Cone & Belding (IPG)? Ogilvy will still be the overall lead agency for Motorola, but this has gotta smart. (Saw the story (registration required) in Ad Age this morning.)
