Audi A3 Stolen From Park Avenue Dealership
McKinney & Silver is behind an intricate and darkly-intriguing guerilla marketing campaign for the release of the new Audi A3. The "Art of the Heist" branding campaign is playing the drama out across blogs, forums, television spots, websites, intranet errors and event appearances – to promote Audi’s new hatchback model. As we’re a little late to the game, it is difficult to succinctly summarize each step of the ongoing saga, but the story centers around a former spy and a computer hacker that are
trying to track down evidence about a stolen work of art that was
planted in the computer systems of some new A3s. You can catch up at the Stolen A3 website as well as on Audi’s site.
This effort also coincides with the apparent upcoming release of a new computer game, "The Nisha Chronicles, Vol. 1." whose central character is one of the main "Art of the Heist" characters.
