Atlas (aQuantive) Shrugged
Just a week later, and the cookie cutting issue is back on the table – as much as Atlas tried to take it off. Not sure this is such a good long-term PR strategy: Just before Ad:Tech, claim Jupiter analysts wildly exaggerated cookie deletion problem, and release your own findings refuting Jupiter claims. Then, after Ad:Tech, revise your numbers and confirm Jupiter’s original findings. The best part is that in some cases the revised Atlas data found more cookie deletion than the original Jupiter report!