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Archive for November, 2004

One throat to choke

Agency holding companies are pitching large clients on inegrating top teams across multiple shops and disciplines. Conceptually, the idea of providing clients with best services and teams is sound, but in practice the holding companies aren’t set up to manage the inevitable conflicts that will arise.

P&G cuts $35 million from Q1 05 TV budget

For the first quarter of 2005, P&G is cancelling 25% of previously committed commercial inventory (cable and broadcast).

HP deep in SEM

HP’s interactive global brand marketing chief (long title!) explains the importance of owning tens of thousands of search terms at Ad Tech conference.

The rise of interactive marketing services holding companies

Interative agency holding companies are popping up (subscription required)- led by Digitas, ISOBAR (Carat) and aQuantive. Will they go down the same road as their traditional counterparts?

Internet marketing as a % of overall ad budgets to double by 2007

The American Advertising Federation has conducted a new survey that  posits that while online advertising currently accounts for 8% of overall ad budgets, by 2007 that percentage will more than double to 17%.

Fastclick gets $75 million? Wait…how much?!?

Fastclick raised a $75 million Series A round (subscription required) – led by Highland Capital, Oak Invesment and Steamboat Ventures.