Agency holding companies are pitching large clients on inegrating top teams across multiple shops and disciplines. Conceptually, the idea of providing clients with best services and teams is sound, but in practice the holding companies aren’t set up to manage the inevitable conflicts that will arise.
Archive for November, 2004
For the first quarter of 2005, P&G is cancelling 25% of previously committed commercial inventory (cable and broadcast).
HP’s interactive global brand marketing chief (long title!) explains the importance of owning tens of thousands of search terms at Ad Tech conference.
Interative agency holding companies are popping up (subscription required)- led by Digitas, ISOBAR (Carat) and aQuantive. Will they go down the same road as their traditional counterparts?
The American Advertising Federation has conducted a new survey that posits that while online advertising currently accounts for 8% of overall ad budgets, by 2007 that percentage will more than double to 17%.